Altiora BioStrategy LLC
Shaping Strategy for Biotech Success
About Altiora BioStrategy LLC
Altiora BioStrategy LLC is a boutique life sciences consulting firm focused on helping emerging and growth-stage biotech companies make confident, evidence-based strategic choices regarding development and commercialization plans.
We partner with biotech leaders across the product lifecycle—from indication selection and commercial opportunity assessment through market access and pricing, launch planning, and commercialization. By combining deep U.S. and ex-U.S. market access and pricing expertise with hands-on new product planning and launch experience, we help clients understand not only the commercial potential of an asset, but what it will take to realize that potential.
We also bring this commercial lens to portfolio strategy and business development—helping companies evaluate licensing and M&A opportunities, as well as helping science-led organizations translate differentiated science into a compelling commercial value proposition for potential partners, licensees, and investors.
Our Services
Corporate & Portfolio Strategy
Integrate scientific potential, market opportunity, and strategic fit to shape portfolio strategy, prioritize investments, and build the right commercialization capability at the right time.
Market Access & Pricing
Build US and ex-US market access, pricing, reimbursement, and evidence strategy that maximize patient access and long-term asset value.
Commercial Assessment BD & M&A
Assess the commercial potential of assets and opportunities to inform investment, licensing, partnering, and M&A decisions.
Value Creation Story & Partner Positioning
Translate differentiated science and commercial potential into a compelling value proposition that resonates with potential partners, licensees, and investors.
How We Work
Strategic Projects
Predefined projects with clear objectives, timelines, and deliverables. Examples include commercial potential assessment for a pipeline asset, development of a compelling corporate presentation for potential partnering, and indication selection and sequencing recommendations.
Strategic Advisory Retainer
Ongoing strategic support tailored to evolving priorities, governance, and planning, providing experienced guidance and hands-on partnership as needs arise.
Fractional Commercial Leadership
Embedded senior commercial leadership providing strategic direction and hands-on execution without the need for a full-time hire. Roles may include Head of Commercial, Head of Operations, or Head of Market Access.
Ying Liu, PhD
Bio
Ying Liu is the founder of Altiora BioStrategy LLC, where she advises biopharma leaders on market access, commercial strategy, and portfolio decision-making across the full product lifecycle. She brings more than 15 years of global experience translating complex science into actionable commercial strategies, from pre-IND planning through loss of exclusivity.
Ying has held VP-level leadership roles, bringing a distinctive combination of experience spanning strategic planning, market access, pricing, and commercial strategy and operations. She has led strategic planning teams that integrate market insights, forecasting, and P&L management to guide multibillion-dollar portfolio investment decisions across R&D, Commercial, and Manufacturing & Supply. She has articulated growth strategies for C-suite executives, boards, and investors, and designed launch blueprint, governance, KPI tracking, go-to-market models, and strategic workforce planning. She has also built and led U.S. and ex-U.S. market access and pricing teams, supporting strong patient access for four U.S. launches and ten global launches through evidence generation and value-based negotiation.
Ying holds a PhD in policy analysis, as well as an MA and BA in Economics and Government. She is fluent in English and Mandarin Chinese. She has held roles at Sanofi, Biogen, and Allergan, and brings therapeutic-area experience spanning immunology and inflammation, ophthalmology, autoimmune diseases, dermatology, respiratory, and gastroenterology.